BATNA24 - formerly BATNA / ANTENY24 - is the European leader in trade in network equipment since 2001. BATNA24 is the main distributor in Europe of brands such as Ubiquiti Networks and Mikrotik. The company's permanent offer also includes products of such renowned companies as: Extralink, Totolink, TP-Link, RF-Elements, Teltonika, Cisco, Cambium and Xiaomi.
BATNA24 is almost 20 years of successes in conquering new markets and in establishing long-term relationships with clients. Another important step for the company was to initiate the brand refresh process in 2019. The rebranding changes included not only the shortening of the name and creation of a new visual identity, but also the creation of a modern and pro-client online service at www.batna24.com.
The BATNA24 online store perfectly illustrates the evolution of the company. In addition to convenience and speed of operation, it is distinguished by a completely new division into b2b and b2c zones. Thus, the company's mission is complemented by ensuring the best choice of network equipment for both retail and business customers. And all this based on easier navigation and faster ordering.
BATNA stands for "Best alternative to a negotiated agreement". In negotiation theory, this is a procedure that guarantees the best interests of the negotiating party. Experience of almost 20 years, constant expansion of the offer, creation of a unique fiber line Extralink and - most importantly - customer satisfaction show that BATNA24 is indeed the best choice when it comes to buying network equipment.